Thoughts on Portfolios

Be sure to read the comments on this post for an interesting discussion on what people choose to put in their portfolios and what people want to see in portfolios.

Speak Up › Thoughts on Portfolios from Someone Making One

I am finding out, in the advertising world at least, there are two divergent schools of thought on what should go in a book. “Creative firms,” like Wieden, don’t necessarily want to see a book of real/fake ads. They want to see more of who you are, what your point of view is. The overall question then, is “what do you dig?” Painting? Dirty poetry? Film reviews? Home movies? Whatever can get across that which makes you a special human, they are interested in seeing.