Competition for getting a new job is getting tougher every day. As a prospective employer, I've found that it's easy to weed out design candidates who don't show a grasp of basic skills, but frustrating and difficult to tell the difference between an incapable candidate, and one who just isn't communicating well. This is where good talent gets passed over. There's not much time in an interview situation for everyone to really get to know each other and imagine the possibilities of working together; because time is tight, you need to be organized and communicate clearly.
Assessing creative freelancers, by Terra Dehnert of Aquent
When my clients approach me looking for creative freelancers, they tend to come at the last minute for unique and highly skilled individuals -- of which 5 exist in the universe. Today one of my top retail clients praised the work of a designer I sent out for a 4-hour project. Another needs a proofreader and a production artist to put the final touches on their annual report, one of the most highly visible projects they produce each year. Obviously, I can't send creative talent to these clients that would make even an inkling of a mistake. Luckily for me the company I work for has developed hands-on assessments that make sure our talent head out the door, armed with skills to impress… and usually a pretty stylish outfit to boot.