Classic branding and marketing favors specialization. According to the conventional wisdom, the narrower you define your area of expertise, the higher the perceived value of your expertise.
But, in practice, conventional wisdom creates serious limitations. In actuality, designers who are able to write enjoy a major advantage over their competition. Being able to write as well as design offers graphic designers numerous practical and profitable dividends.
1.17.2007
Design & Writing #2
Designers who Blog: Design, Illustration, Photography, Web, Advertising, Branding …
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