1.05.2010

Communication Arts - 2009 Advertising Annual

Communication Arts - 2009 Advertising Annual
The past year was a difficult one for advertising. Despite the challenging climate, we were pleased to still see some creative risk-taking in the entries submitted.

“Not surprisingly, the most innovative work is in the online and integrated categories,” said juror Paul Little. “People are inventing what's new and that’s exciting. It doesn’t always work but at least they're trying.”

“I'm always amazed at how talented people can reinvent even the most well-worn categories,” said juror Helene Cote. “It was great to see much more integrated, conceptual thinking that went beyond traditional media.”"

No comments: