7.03.2009

A Fine Line - How Design Strategies Are Shaping The Future of Business

A Fine Line - How Design Strategies Are Shaping The Future of Business - Hartmut Esslinger
A Fine Line offers a step-by-step overview of the innovation process — from targeting goals to shepherding new products and services to the marketplace — in order to reveal how to arrive at an authentic human design that connects strongly with consumers. With a unique perspective, rich stories, and a global mindset, Esslinger explores business solutions that are environmentally sustainable and contribute to an enduring global economy.

No comments: