5.03.2008

Fostering Innovation

Pixar’s Brad Bird on Fostering Innovation - GigaOM

This week The McKinsey Quaterly asks: what does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? Apparently, a lot.


I especially appreciated this part (as you can imagine):

Brad Bird: I got everybody in a room. This was different from what the previous guy had done; he had reviewed the work in private, generated notes, and sent them to the person… I said, “Look, this is a young team. As individual animators, we all have different strengths and weaknesses, but if we can interconnect all our strengths, we are collectively the greatest animator on earth. So I want you guys to speak up and drop your drawers. We’re going to look at your scenes in front of everybody. Everyone will get humiliated and encouraged together…

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