11.27.2005

Must Read

Wired News: Put Your Money Where Your Mind Is

"People who grew up with the internet or iPods, that whole digital revolution, are the first generation that spend more time in the electronic environment than they do in the natural environment. So we are definitely going to try and launch social-marketing campaigns that encourage people to just unplug, just to pull out of the virtual electronic environment and try to live more than half their lives in the real world."

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