Confessions of an Aca/Fan: Why Academics Should Blog...
Current students. By design, students in our program come from many professional and disciplinary backgrounds, and will follow many career paths after they graduate. Early on, several students began to create blogs around their thesis projects -- in part to motivate them to write regularly, in part to get feedback on their ideas. Ilya Vedrashko, for example, started a blog called the Future of Advertising, which quickly became a favorite among industry insiders and reporters. The blog's visibility opened up new contacts and resources, which supported his research. Before long, he was also being courted by some of those companies for postgraduation jobs. Eventually, a major company created a position specifically for him.
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